From appearance and functionality to coding and naviagte integrity, a lot of goes to producing
user-frindly , eye-catching webistes. It dont need web designing or web developeing skills
people will do that for you they will located the search engines ,stimulate conversions ,
engage customers. That’a a lot of pressure. Whew! The 24 process will guide you fortunately
will guide you through the process of creating a user experience which is unique which inspires
viewers to become loyal brand advocates and inspires them.
- Choosing the Right Host and Domain
Great names of domain (take a look at Yahoo and Google, for two) say so much while saying very little.
In extra to being memorable or rememberable , a domain name should reflect your brand name
voice and impossible nearly to misspell. Finding the name that is right for your brand is important,
because combining the combination of simple spelling , SEO , brand indentity into the name
of domain leads to a bigger chance of being found in the search engine results. Put simply,
businesses which are easily accessed online get more visitors.
When comparing the package of hosting, it neceassry to consider the website and business
nature. Will the website be rich-media, with loads of Vidoes , picture , and presenatation?
Do you have support of techical in house , or do you need resposive , realiable support from your
hosting provider? Also think about the amount of traffic your webiste will recieve. Does the
company of hosting offer solution which are scalable? What security , backup , and features are being
offered? Do not research reviews abouth the performance of the company on third party webiste and
social media before making a final decision.
- Backend Services (CMS “Content System Management”/Software)
It’s is out of question to develop a website that is great without program that is functional
taking care of the backend. If your website is about car let’s think , you can easlity
undertand why. When your frinds sees your sports car which is shiny, they look at the sleek pain
job , luxurious leather , glistening tires seating. In the website word , this equates to the
part of your site a experience of user directly. Just like in your sports car powerful engine,
the webiste backend is where the real magic really happens. Without having backend services
which is not strong , your webiste will not be “wow” to your guests. A sports car without
engine is rendered as useless thing. Magento is the one of the best “engine” for ecommerce site
while WordPress is a information sites for customizable CMS.
- Clean Design
One of thing which is important to remember during the website development process is to create a clean,
appealing design. A deisgn which is quality , attractive and easy to read with naviagtion intutive.
Most importantly, a design which is clean helps the viewers focusing on the brand value and content
instead of distracting graphics and text of large amount. Often, associate webiste designs
with the quality of a partciular product or company. Hence , a deisgn which is clean is important
to provide a user postive experience which encourages the customer to return.
- Effective Color Scheme
Color schemes are more important than customers will realize. Different colors has ability
to evoke responses of emotions, such as calm, fraustration, happiness. When it comes to start
using colors in your design of your webite , it is neceassary to condidering your company niche , branding,
target audience, and elements of color theory. What color your target audience respond to?
If your color scheme is alike to your branding and logo , is it overwhelming or pleasing to looking at?
Are you try to conveying your brand’s voices with a spunky and bright organe or professional,
blue calming? If you choose to spend time on the time to research the best color options will give you users
a great impression.
- Branding
For both large and small business branding is important. The placement and design of your brand
logo contributes to the viewers opimion which is overall. Logos that are desighned professionally
are catch the eye of customer’s and provide a picture which is clear of the brand unque voice.
Choose a place on your webiste which is readily to be visible to the visitors, such as the
upper left conner, since this where the naturally eye ebgins to start scanning the websites.
To solidify further your identity of brand , thinking about using the same logo on print
advertising , logo packing , brand apparel aand other important things. When any business
is having same opioin with branding, it provides the potentail customers with an memorable
and integrated experience of brand.
- Functionality
When you are thinking about functionality , there are some matter to consider. Which is namely
webiste structure in the sense of literal? Are there any issues of loading or broken links?
Are the feature of site security adequate for the needs of the business? In extra to
these operational issues, it’s important to viewing your features of your website from the user’s
perspective. Are the surveys , contaaxt forms , customer feedback section of your site working in a proper way?
If customers sees any of these prooblems they will surely leabe your site.
- Naviagtion
If the website is difficult to naviagate and confusing , your customers never return and
leave. To maximize the appeal and efficiency of your webiste naviagtion , do conduct
an dept site review as if you are new users. Note the naviagtion steams which do not make sense
and which do. One way to increase the vistiors ablity to naviagte your website very easily
is to add site map. Then , naviagtion streamlining by removing unnecessary or not performing page may
decrease the time of load while improving quality of your brand’s online presence.
- Usability
Webistes which are easy to use will get more number cutomers interest and encourage business.
Usability can be maximuised by displaying services and product deatils in a clear , concise manner.
You have to make sure your webiste should have all features a customer would need for the webiste to
accessible easily. If a users is viewing your blog post and wanted to subcribe to emaol
newsletter, check do they have hunt for opt-in form? Is to information of your content
displayed clearly? Does webiste layout is good for social sharing and intraction further
of your bran? These some elemets are important to review when optimizing the user experience
of the webiste.
- Call to Action
If you place call to action on your iste it will encourages the customers to contact your brand.
A frienldy suggestions , which are “Today Contact us!” Crearly expalining that your business wated to develop
a relationship with the users. Its neceassary that call to actions are suitable for the visitor’s
level of engagement level of your company. If they are just for the purpose of discovering your brand,
then invite them to subcribe to you email list newsletter. If you found out that they are
loyal customer, they will perhaps enjoy particapting in your loyalty of your brand which will
reward success. Reagardless of what you have been asking visitors to do at your webiste , always includes a call to
action at least once on each and every page.
- Short Loading Times
When users looks for infomration online , nothing aggravates visistors more than a slow
loading speed. Customers will never turned away to your webiste again. Testing the webiste
ahead of time will hekp you to pinpoint any loading time issues , and these can be easily fixed
before your webiste release officaly. To mximuises the retention of customer retention
and provide a user positive expereience, evluate periodically your webiste’s loading time
onces it is launched. Customers likes the webistes which gives them short loading time. If you will
not provide your site short load time your competitor site will.
- Active Blog
An blog which is on-site will help to keep customers informed about latest company events ,
products, and information related to industry. If you feature a blog on yur site is great way to
get connected with them, if especailly your posts motivate readers to connect to your brand.
You should always keep your blog update regurly tells the potentail customers of your value
brand and have desire to promoting commuination. By providing readers regularly with helpful,
fresh , engaging content , your brand becomes a resourc of trust and authority of industry.
- Clean, SEO – Friendly Code
Whether you optimizing existing webpage or developing new webpages, its important to have SEO-
friendly and clean code. By taking time to improve the code of your site, you can maximumes
the total return of the investment. The work of SEO-freindly content is to act as a guide
for the search engines spider by on conditions that site’s content. Worldpress or Certain
CMS services provides plug-ins which is designed to simplify the cleaning up code process and
maximuses the ranking of search engines. Worldpress is great source for the business
struggling to drive traffic to their site.
- Multiple Browers and Compatibilty
The number of internet brosers is growing very fast as the technology progresses.
From Chrome to fireforx and Internet Explorer and Safari, it is a difficult task to
keeping up with all of them. When you create a webiste, it’s important to ensuring that
the webistes is reachable from the multiple browser – which includes older versions. Failing to
take this step may exclude a large section of your base of customer, which canbe constlt
consequence for growing any business.
- Resposive Sites vs Mobile Sites
There are Statistcis which indicates that the use of mobile devices to conduct searches online has
increased significantly in the 2 years. Approximatkey in fact 95% of mobile device users count
on their devices to search for any local service or products. To reach effectively popluation
of mobile users, businesses needs to be sure that their websites are been avilable for any
device. For a large company with an web presence existing , it makes sense to develop
a different , mobile frineldy webiste designed to perform well on any device. On the
other hand , a brands plans to launch of the webiste would be a better served by choosing
responsive design capabling of adapting to any devices.
- Integration With Social Media
Integration with the socila media is a requirement not a novelty. Teachnology makes sharing
information very easy, businesses with lacking social media integration fails to take
advantage of what has been likened to the modern day world-of-mouth advertising. Social
media gives so many opporitunies in which customers can promote your business ,
provides reviews, and stay in-the-know about your business latest news. Visual and
written, which includes branded video and product images are very easily distributed
on the platform like Twitter, Facebook , Pinterest , and Linkedn with more of social sharing buttins
on your webiste.
- Captcha Tests
Spam , more spam and spam. That’s what some brand receive in their comment section,
contact forms , and site forums which do not have captcha tests in the place. These tests
(you will find them as the letters which are rnadom and number typed before submitting
a web-based form) which is very differentiate from the robots. If you add these short tests
to your forms of contact it will ensure that only humans being are able to use your site’s
resources – saving your brand so much time and money.
- Effective Security
More and Newer advanced security threaten to compromise your website’s integrity , with
the evolution of the technology. From viruses and malware to malicious apps the threats
of the hackers , webistes should prevent secuirty braches on the both front and back ends.
Websites are buily to conducing onine transactions , which as ecommerce webiste,
needs extra information to reduce the potential for the brower-based threats, brands
should surely add SSL certificates to their site. During development process , its important
to review the features of security inlcuded in your website deisgn and framework. Brand also
needs to conduct regular checks on security or work with the provider who provide this
service.
- Offsite Reviews
Greater priority has been placed on the local searchers due to the Google;s search algorith changes.
Review services , such as Yahoo and and Google , can be instrumental in the generating
leads qualified for the businesses. Now, when potentail customers searchers for a lcoal bussiness
or product, they are mostly greeted with the reviews about the company on the first page
of search engine results. Getting a reviews on the thrid party page adds credibility,
while making simple for the viewers to get insight of your customer satisfaction which
is associated with the brands. Guarantee to customers satisaction is associated with the brand
Guarantee to your customers are able to leave the reviews sites like Yahoo, Bing or Google.
You can then make CTA (Call to Action) to your site which will help to promote a cleint
to write lead and review them to some type of third party service review.
Google provides a great way of connecting to your Business page + Google reviews with your site.
As long as you have direction an address for your brands which qualifies and account
of Google+, you can search for your page if business and if one dont exist already you can easily
create one. Once Google found that you are the boss you will see business page of
Google+ linked to your webiste what every time it appear on the Search Engine Result Page
(SERPs).
- Testimonials of Customer
Customer testimonials is similar to offsite reviews can be used to advertise your brands.
By featuring the testimonials of the customer of the customers. If you become successful
in creating customer base which is loyal , do reach out to few and ask for review online.
If they are ready to provide testimonial which is recorded , do take benefit of these
opportunity to create an amazing brand video. The more detailed , genuine testimonials your
company recieves , the greater your chance of getting new potentail customers.
