search engine optimization (SEO)

What is SEO (Search Engine Optimization)

The process and practice of increasing the rankings of your Website on Google or other Search Engine. It’s the process of modifying your blog post to rank higher in SERP (Search Engine Result Page). There are so many benefits with your website on top of SERP (Search Engine Result Pages), like getting more traffic on websites, selling your products or services to your target audience, and many more.

The higher the ranking of your website the more visibility your website will receive in SERP. the first page is where most of the SERP traffic is gotten.

Most of the SERP on the first page is ads. The websites to get these positions pay a lot of money to Google to get these rankings. After ads, some results don’t cost any money to rank on Google SERP they did by organic which is SEO practice. Your business can increase its business ranking on Google without paying any money. With the help of this marketers can differentiate from where their website is getting traffic like organic, ads, social media, article submission, and more.

Users can always search for that query or keyword related to a product or service which is why organic traffic is of higher quality. Your website will get a good image in the minds of online buyers if your website ranks at the top of Google SERP.

What is the Working of SEO?

You can’t fool Google Algorithm working to rank your website but you can use some rules and practices which are recommended by Google on how we rank a website in Google SERP which is Good news for new marketers who think SEO is rocket science but it’s not.

Google uses their bots which are called crawlers. Crawlers are those that download and store information related to your site and then put them to index. Google indexing is like a library it stores website pages. Like in the library, people read books that are stored there. People read blog articles that are stored in the Google Index. Then after indexing which web page on what keyword to rank at what position Google uses Google SERP.

Google algorithm practices in SEO (Search Engine Optimization)

Google considers 100 factors that help in ranking a website in Google SERP. But 5 key main factors which help in determining which results for search questions should be returned.

1. Understanding the Questions – What people are trying to find on the internet or Google is what is important to get the user’s attention. Intent is the meaning of this. Understanding the language, the spelling mistakes, and related words that mean things differently in a different context all help in user search intent understanding.

For instance, search engines should the difference between the word elephant and the word guitar. Extra search terms would be intent, location search, historic search, and more details which is correct.

2. Webpage Relevancy – The information which is written in the blog article is to the users relevant or not is the work of an algorithm to analyze this thing. After you the main intent of the users to whom you are writing this is when you establish this thing. Adding keywords in the heading section. Aggregated interaction data search engines use beyond keyword matching to find out the relevancy of the page to the search query. From previous searchers, this looks at anonymized data to the page match with the questions.
3. Content Quality – The most helpful information that is present on their index search engines never leaves the chance to take advantage of that content. Their intelligence system is too advanced to find it out. They find out trustworthiness, and authoritativeness find if the content is right for the audience or not.
4. Website page usability – The design of the website and availability are the 2 parts
   that are important in rankings. In different browsers, the website will appear that’s how the algorithm works, if the design is great for mobile device users, laptop device users, and tablet device users font size is visible color is also visible and the loading speed is also fine in all the devices.
5. Settings and Context – Past searchers and settings search helps to find out search engines and the details of the algorithm using the most relevant results searching from which someone is using. For instance, for some users searching best tennis ball in the USA, the results would be different in Australia.

Benefits of SEO

On the webpages, SEO (Search Engine Optimization) is the important activity of marketing to make a webpage or brand visible on the web. There are other benefits also including:

1. It builds credibility and trust – Your website will become trustworthy and high quality in the minds of users and potential customers with the help of proper SEO stratgies. Your website will also become credible because of ranking on the 1st page of Google. User experience and the right information are important and will also help in increasing ranking in SERP (Search Engine Result Pages)
2. Gives your brand a competitive advantage

You can rank better in your competition with the help right SEO strategies. Most people think it is very hard to rank on Google SERP this is true and also false. If they study their competition and work on low-competition keywords, it will help to rank higher.

3. Wider Reach – With the help of SEO you can reach any user with any query they search on Google and they can become, potential buyers. Brands can create a list of keywords for that type of audience to make their future customers.
4. Work with Content Marketing stratgies – Building content around low competition and high-demand keywords is a powerhouse Step. Content marketing and seo are bestfriends. Your website will skyrocket its growth if you use both things together. Your keywords should be there in H1, H2, meta description, and on the content to improve the rankings.
5. Increase local rankings – People are searching shops near me types of keywords you store or your business people will search near them and your business will show up which will increase your business profit. This is done with a Google My Business account and on local searches listing your website. Users and buyers search more on local searchers.
6. Low Startup Cost – You can rank your website with SEO without paying expensive ads which will lower your profit margins and you will also not get any results and lose money. SEO is free. If you don’t have time to do SEO you can hire an SEO expert which will require very less money.
7. Understanding the audience’s needs – You will understand the user’s needs and think you will deliver them what you need.
8. Get Promising results – You will results which will increase your business sales and make more money at the end of the day. With the help of SEO tools and techniques, this can be possible. Tools like Google Analytics will give better comprehensive data. Important data you will get in the tools will increase your rankings. You will get features like keyword competition, backlinks analysis, and keyword density.

Different SEO Practices

Now You know the benefits of SEO. Now it’s time to know how SEO is practiced. There are 3 main pillars of SEO. All 3 pillars are most important.

1. Keyword Research – Keywords are the words your customer is searching for. The first step is to find keywords to rank your website. Keywords that have low competition and high demand should focus on that. You can also perform at what keywords your competitors are ranking you don’t strategy.

Different Keyword Research tools

(i) Semrush – With the help of Semrush you can research keywords at a very deep level. You can also get insights into the keywords you are targeting. You can also measure performance.

(ii) Ahrefs – You can get keywords and audit websites, links, and profile rankings. You can also find out which pages better perform and which need improvement.

(iii) Google Trends – With the help of this tool you can find which regions or countries content looks. You can find worldwide top-performing articles in the last 24hrs.

2. On-Page SEO – This is the next step to create content which relevant to them. Optimizing meta description, heading, and body, and putting your keywords there is good practice. Also, you have a user-friendly URL, slug, and images. Other on-page factors are:

(i) Create quality content – You should create content that will people read and like which you do by creating content that is relevant to the users. This increases SERP (Search Engine Result Pages) to the readers.

(ii) Create different page titles and meta descriptions – Your title should have your main keywords for whom you want to rank. Meta descriptions should explain your content in a small starting and also include keywords. On SERP these things are placed and will increase clicks.

(iii) Use Images with alt text – Alt text is placed on the image section. This will help in important rankings in image SEO. It is also crawled by a Google bot. Putting your keywords there also improves the rankings.

(iv) URL slug – The portion of your page is URL slug. You can also make them Google-friendly and user-friendly by putting your keywords there.

On-Page SEO tools

(i) Yoast SEO – If your website is built on WordPress then Yoast SEO is for you. With the help of Yoast SEO, you can improve your site activity. Like URL slug, meta description, page title, slug, etc. They can also tell the performance of your website.

3. Off-Page SEO – This is the process of increasing website ranking by doing activities outside your website like creating backlinks. There are so many different types of backlinks like social bookmarking, guest posting, article submission, etc.
4. Technical SEO – This is the technical stuff of your website to focus on to increase your website rankings. It includes page speed, image size, and mobile-friendliness-related stuff.
   You can do that with XML sitemap, and structure content in a way to improve user experience.

Technical SEO Tools

(i) Google Search Console – This tool is created by Google to see the performance of your website. You will get insights into everything about how your website is performing which pages get most of the traffic and more.