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A strategy for beginners to know how SEO works & How to Start with
Everyone nowadays whether any individual or big organization or any kid or any political party member has heard of a digital marketing term. They also know what is the importance of it nowadays & what is the importance of it in the coming 10 years. Online Marketing or Digital Marketing industry every year grows by 13% which is a very fastly growing.
SEO is one of the biggest helpful channels of Digital Marketing which is very effective in every
competitive marketing landscape. After reading the above paragraph you have some interest in the field of Digital Marketing and SEO. So keep reading this article to know what is SEO and how it works.
What is SEO?
SEO is the practice of increasing your website traffic on different SERPs (Search Engine Result Pages) like Google, and Bing by doing practices like keyword research or other processes. SEO is organic which means you don’t need to pay any money to rank. SEO increases the traffic of your website and also helps in so many other ways.
What is the Working of SEO
There are several books written many YouTube videos, podcasts, and many articles on the SEO and working of SEO. There are so many courses in SEO also which explain how SEO works. But in short, we can explain what is the working of SEO :
(1). By search engines like Google, Yahoo, and Bing all traffic is driven nearly.
(2). Search Engines works on both organic and paid result on SERPs (Search Engine Result Pages) which is based on their algorithm which changes very fast. Which crawls the internet looking for the results that are most relevant to the question.
(3). SEO uses stratgies like Keyword research, internal and external links, on-page SEO, and off-page SEO (creating backlinks) to rank on the top Google Search Engine.
It is necessary to know how different search engines crawl and rank content is rapidly changing. So an SEO person should constantly change if they want to make a profit or even survive in the market. This is one of the benefits of SEO. These are most of the most useful and trusted strategies which you should implement are:
(i) On User-Experience do more Focus.
(ii) Don’t focus on black hat SEO.
(iii) Focus on user intent and user behavior.
(iv) Scanner the most recent algorithms of search engines.
Different Types of SEO
There 4 different types of SEO. Which are on-page, off-page, and technical. We will start with the first stratgies of SEO which is on-page SEO.
On-Page SEO: On-Page SEO is the process of increasing the website ranking by doing activities inside of the website. You do things like optimizing the title, meta description, URL, h1-h6 tags, putting keywords in the right place of the article, etc.
Off-Page SEO: Off-Page SEO is the process of increasing website traffic by doing activities outside of your website This involves things like creating backlinks on different categories of websites like social bookmarking, guest posting, video submission, image submission,
infographic submission, and many more. These different websites bring traffic to your websites in so many ways.
On-Page SEO decides what you rank for and Off-Page SEO decides how well you will rank.
SEO Basic Goal
Every SEO Expert who has achieved something has different stratgies and your SEO strategy will also be different. Just like Neil Patel who is the biggest Digital Marketer in the whole world, the founder of ubbersuggest, answer.com website, and also the founder of the Neil Patel agency. He is also New York’s best-selling author and renowned digital marketing expert. Suggest these steps to follow for SEO:
(1). Focus on Understanding User Intent: With understanding the search intent craft your content that will help viewers to achieve their goal.
(2). Evolve a buyer persona: Customer is the king. If you know how is impress your customer on your SEO strategy. This will help to increase your SEO results.
(3). The text does break up: Keep it simple, this is also a very famous line that has a very useful impact. Most of the audience have an attention rate of a very short period and they have very little time. Do break up the copy with the bullets, heading tags, images, and short sentences.
(4). Make it Actional: Your blog articles should provide the searchers with what they are looking for and also what they should next guide them. These steps combined will help users to get their answers and reach their goals.
9 Core Elements of SEO
When you begin your journey in learning about digital marketing and SEO you will start seeing so many words which you have never heard before in your life. But there are most common terms, useful which you should are :
(1). Audience: Audience which you can also be called the target audience is a group of buyers which are characterized by their behavior and specific demographics. Target audiences are the most necessary thing of most businesses’ decisions influencing the planning of marketing strategy, for example where you spend money on paid ads like Facebook ads or Google ads,
how to appeal to the customers, also it can be used to find what products will sell in the market. Choosing the right target audience will help solve all these problems and get so many more benefits.
(2). Search Intent: This word has more synonyms like audience intent and user intent, and it has a relation with an online search. There are 4 different types of searcher intent:
(i) Informational Intent
(ii) Transactional Intent
(iii) Navigational Intent
(iv) Commercial Intent
(3). Keywords: Keywords are any words people are searching for on search engines. This has so many websites listed there. “The word is somewhat confusing, as these words can be singular word or phrase which has so many words. The main purpose of keywords is to optimize the website content to help any website and page better rank.
(4). Meta Description: Meta descriptions are mainly used for technical aspects of the search engines, but its mainly used to increase SERPs (Search Engine Result Page) rankings
Meta descriptions are an HTLM element that provides a summary of the website or blog article. Search Snippet the page’s meta description is displayed in the SERP (Search Engine Result Pages) and the used to give the users an idea of the content that exists on the pages and how it is related to the search questions.
(5). Content: Just like its name, content is a text, audio, or visual material that can be seen on the website. You can Believe it or not, you can make so many ingredients of the content better with the help of SEO stratgies. One of the most common and powerful phases of “Content is the king” in the universe of Digital Marketing. Content is the principal component of the website. On SEO strategy it should be focused.
(6). Backlinks: Inbound links or Incoming links you can call backlinks. This is the portion of any off-page SEO strategy. When you link one website page to another website this is then called backlinks. Backlinks are created for SEO. Backlinks are part of the SEO strategy. Backlinks display to Google that your website is an authority on any particular keywords and works as a “vote of confidence” from one webpage to another.
(7). Website Architecture: Website Architecture is the Social Ladder of the pages of the website. This structure is through internal linking reflected. Your website structure will change so that users can find information and help the search engine crawlers understand different website pages and their relationships. Your website and how it is organized this thing also represents how much ranking your website will receive in Google and other search engines. Just like how food is served in the restaurant. It will also be helpful for the searcher they can very easily spend time on your website.
(8). Website Speed: As just its name the meaning of the word website speed is how fastly or slowly your website will load and interconnect with the website content. As we have talked about earlier the path between the searcher and your article should be as direct as possible, this is the reason speed is essential for website rankings. If your website shows a 404 types error this is a negative signal that Google will find very fast and stops your website from getting rankings and traffic. Your website ranking on the first page and second page this factor plays a huge role.
(9). Schema: This is also one more technical feature of SEO which is Schema. Schema is the structured data vocabulary that helps search engines recognize the information on your site to ensure rich results. With the help of this markup which will help search engines to see the relationship and meaning at the back of organization which are mentioned on your website. This is the one of the reason why schema markup are very useful and topic to discuss about.
