The next important group on-page group in the Periodic Table of SEO Factors is Site architecture. It plays an important role in SEO effectively. These factors also affect the usability and findability of your website.
Good architecture creates content easier for the search engines and the users to access and navigate them. Take a lot at the following architectural factors in the accounts as you grow your website.
Cr: Crawl
Search Engines use Crawling software which is called crawlers. The crawlers of Google
is called Googlebot and Bing’s crawler is called Bingbot – which reads your website pages
and copies them in the searchable index.
When the user searches a query, the Googlebot (crawler) scans its index to rank and filter the
relevant pages. If your website is not crawlable, it will not be included in the search index
and therefore it will not be visible to the users in SERP (Search Engine Result Page).
Most websites don’t have big crawling problems, however, you should still be aware of the
which facilitates this process.
Slow page speeds, Improper external, and internal linking, URL errors, user access prompts,
blocking search engines with the index value of showing Googlebot(crawlers) something’
different from what is provided to the searchers can prevent inadvertently your
the website from surfacing to search engine results.
(Pro Tips)
“An effective information architecture and corresponding navigation system make web search results and site search results more accurate.” – Shari Thurow, author and founder, and SEO Director at Omni Marketing Interactive.
Google is now Supporting Chrome 74, JavaScript apps get more crawled by Google. But
Detlef Johnson, the SEO for Developers expert at Search Engine Land, points out that “The
Chromium update to the Googlebot (crawler) only relevant for Google or any other search
engines that you wanted to perform well, and tables can turn on google at any point, like
They turned the tables on AltaVista when Google entered the game.
Now Google can even crawl the links of the JavaScript, but you are still better at working
HTML for the important code part of your website, which covers the crawlers can discover of
all your page, he says.
Moreover, some measures can take to most of the “crawl budget” of your website (the
amount of assets a search engine like Google or Bing will spend on crawling your website
pages.
Using Robos.txt, stop search engines to not crawl pages with certain URL Parameters that you
don’t want to show them, and also verifying your links work properly can also help to
improve the efficiency of the crawler. Keeping clean, up-to-date XML and HTML sitemaps can
also make the work easier for the search engines to crawl your webmaster.
Mo: Mobile
Mobile – friendly not just mean your website is well viewable on mobile and tablets, it means
that your website is built for the human beings who own mobile devices – and should
be able to access everything that laptop users can also access.
Your site should be adapted to the device it’s being viewed on
Most searchers come from mobile devices, and search engines have adjusted the
process they index to respond to new trends. Google in March 2018 began implementing mobile-
first indexing which uses the mobile version of the index as their primary goal
for search engine index.
CMS mostly support the mobile version of their website, but having simply a mobile site
is not enough, and it is not limited to. Do care to don’t use these common mistakes which
include, but no do limit them, faulty redirects, inappropriate font size, touch elements being
too close together, and interstitials that impede being too close together. Many of these
factors should be considered in your user experience, which is essential to
mobile-friendliness.
Also some publisher offer apps on mobile phones. If it includes your brand, make use
of the app indexing and linking to enable the users to click on the search result and
also view the content in the app. Implementing Google’s Accelerated Mobile Pages can also
help in the delivery swiftly your content to the users of the mobile.
To make your Website more Friendly for mobile by using :
- Mobile Marketing: App Indexing & Search
- SEO: Mobile Search
Dd: Duplicate
“Duplicate content is present everywhere on the internet,” said SEO specialist Patrick
stock, which he pointed out during the insights at the SMX Advanced. You only required one version
of the page which is available to the search engines like Google or Bing. This is where
canonicalization comes to use.
If google left unchecked the content the duplicate content may create very difficult for
the search engines to find out which website pages should be the return for the query
for the users. This can also lead to people linking the version of the different page pages the same time.
That creates a duplicate of the original content link which affects the trust factor of the
user and will show how irrelevant and invaluable pages are on the search engines for the
searchers.
“In the mind of Google, they are trying to help users by folding the pages together,” said Stox,
making clear what search engine algorithms are likely to do next when encountering duplicate
content. “All these different versions become one. All the signals do consolidate into
one page. They are trying to help us by doing that.”
It also may be the comfort to the known search engines try to figure out canonicals for you,
but the success of your business or your client depends on optimizing the search,
by using canonicals tags, effective redirects practices may offer big precise degree
of the country as well as the more fluid search engine user experience.
Google will try to figure it out for you no matter what, said Search Engine Lands News
The editor is Editor Barry Schwartz and putting on, and The query is, do you want Google to find
out about your website or not? Or, you wanted to control what Google describes as your canonical URL?”
Sp: Speed
Optimizing the speed of your website “will never go to any point where you need just a score
which you can optimize for you and be done with it,” Martin Splitt Google Webmaster Trends Analyst Martin said this
last year.
Your website should load very quickly whenever users are viewing your site on a mobile
or desktop. And speed is also a major ranking factor, having a faster site will have
an advantage in SEO (all other factors being equal).
After a few months of Google’s broad rollout of the mobile-first indexing in the year 2018, it
bring the “speed Update” feature for mobile users.
Like other different factors for SEO, speed is useful to build the user experience. Creating
and Optimizing the zippy Website may help to prevent users from improving and bouncing
increased conversion and engagement rates. Use the tools like Google’s PageSpeed Insights to find
places on your website to improve.
Ps: HTTPS
To provide better security Google has pushed webpages to migrate to HTTPS servers to give better
security to users. It removed the issue in some simple ways which also includes ranking
factors.
In the year 2014, Google started giving a little ranking increase to secure SSL/HTTPS sites.
The Chrome browser began marketing the pages which do not use HTTPS as not secure more effectively creating
HTTPS is part of the experience of the users on your website.
“Google will index HTTPS over the HPPT typically, “Explained Detlef Johnson adds.”
However, the experience of the user is also important because people may want to include
e-commerce with your website – if they have faced the security warnings, you might have to
lose the sales.”
(Professional Tip)
“One thing I see most and this is mostly true for WordPress – there were assets which
uploaded I uploaded the accounts in the content system management, before the owner
of the site switched over to HTTPS, a lot more images might be part of the layout
or part of the older posts is also hosted with spellings for the previous ordinary HTTP.
Thought Even those assets might be resolved and you might get to see them on display on the page,
which is served over HTTPS, you will still get a warning that someone says assets of these pages
are not secure, which is similar to “Uh-oh, you have got insecure pages said Detlef
Johnson, Search Engine Land.
Ur: URLs
This is not an important factor for the ranking, but it’s a great practice to use the descriptive worlds
to your page URLs for the search engines like Yahoo or Bing and Search Engine Users.
If you give users a better understanding of your URL it may give searchers a better idea of what will
inside of your website.
