Elements in the Periodic Table of SEO Factors encompass the tags in HTML that you should
be used to send clues to the search engines which is about your content and which enable that
the content is rendered very quickly.
Are you describe the showtimes of the movie? You have placed reviews and ratings in your e-commerce
pages? What type of headline you will publish on the articles? There are so many ways to
communicate with HTML.
Tt: Title
HTML has always remained the most important signal to the search engines uses to convey uses
to understand what your page is about. Your title tells users what your page is about the users and
search engine algorithms, so it’s important thing they should be descriptive and unique.
HTML title tag specifies the title. This is what is typically what creates a clickable link in
the search engines. Your titles should be accurate, and concise and reflect the content
of the page’s feature and content of the keywords you wished to rank for – without doing keyword
stuffing (a Toxin).
There will be times when want to present searchers with more titles if they deem it more descriptive
and appropriate. To maximize the odds of your title showing to most of the users under that
specific keyword consider the terms you wanted your pages to be found, then uses those terms in a
unique and accurate title.
(Professional Tip)
“In most of the time, Google will utilize the title in place of the meta descriptive for
the snippets. For some time they don’t then they pick H1
There are a lot of different terms that a page can rank for, when somebody searches for
anything that title would not be good for the users. These are the main driver which will ride
you to do the activities you do on the titles and the snippets – what snippets google chooses
is not most of the time good for the users and search engines to rank.
The idea of having a title and H1 doesn’t have any sense. It’s better decisions to make them
different for a better backup. So whenever users search something on google will use that
title but if searching for the secondary terms – because any page can rank for 100 keywords – they
can then use H1 as a backup.” CEO and founder of RankSense – Hamlet Batista.
Ds: Descriptions
Meta description tag is an Element of HTML that can be used to suggest how your pages to
describes the listings on the search. Descriptions to appear below the headlines
in the results of the search.
Even Though descriptions are not a ranking factor, it still matters. It’s a success factor.
If you put a well-crafted description it can help to entice the searchers to click on your site
as compared to another site.
1 photo
Meta description which has keywords appearing in bold.
As if we talk about the title search engines will not always select the description you provide.
“I believe we should have the same path as Google in the sense that we would find somethings
which is not a description that is official if we believe it better presents your documents o
or your website,” said Frédéric Debut who is the senior program manager lead for Bing.
“My greatest piece of advice will be to make sure that your title and description should
represent what your document is about if you want them to rank and be used on search results.
“To misrepresent things don’t try to go out of your own to even slightly,” advised Debut.
“. As written in your meta tag, if we think about your description and title which are not
100% proper accurate if what type of page is about, then that is when the system will look very similar
at different parts of your documents and going to collect captions which google thinks most
relevant.”
St: Structure
“If you have proper structure data it gives search engines a great understanding and meaning of your website page content,”
said Enterprise SEO consultancy, Jessica Bowman. “For the searchers, it increases the listing to provide
to provide them with more information about what is available on the site. It gives eye candy from the brand
perspective.
The job of Structure data is to tell the search engine about the content in their code “language”.
Understanding and Digesting the page content and structure have become easy for schema markup(code).
How to properly implement schema on your site helps to master SEO said Bowman.
“Rich Snippets are the translates of the structured data. Search Engine get more attractive and
useful to users who have extra bells and whistles.
“For search results, Structured data are tremendous because your site can be filled with the
rich media, pricing information, images, ratings and on so – and carousel versus just link,” said Detlef
Johnson.
For example – you are running a music publication business. You have created an article on the album of
Taylor swift 1989. By using structured data markup, you can tell search engines about
you are writing about the album 1989, not the year 1989.
Using structured data is not a direct way to rank your site, but it has some pros
on search engine result pages (SERP). Compared with standard search results, rich results offer more functionality or information that may be more useful or attractive to the users. Rich results
often appear prominently on the search result page, which can maximize brand awareness and increase traffic to your site.
It is a bit worried that the rich results eliminate the motivation for the searchers through the page, which will limit
marketing opportunities. The different factors being equal, standard results will get fewer clicks as compared to the
rich result.
Hd: Headings
It is a hierarchical process of organizing and identifying the key sections of your website content. Typically
a page will have a headline, HTML will be in behind-the-scenes code, and the wrapped thing in a headline is the H1 tag. That
page has several sub-heading and one headline to break up the copy into sections. Those H2 tags use sub – a heading, the
next “level” down from H1 tags.
Wrapping the heading in your tags header is what generates the formatting of special. For example, the name of the
section, “Hd: Headings” is wrapped in an H2 HTML tag, are follows:
Thinking about your user experience is your first – how to improve the heading tag? CEO and founder of
SEO platform RankSensee, Hamlet Batista says that “If you just put a blurb of text from start to finish, it’s going to be very difficult for the user to read and follow it. That’s what the purpose of headings is: to make sure that you can quickly scan the page, understand what it is about, and even know whether you want to spend the time to read it completely.”
If you use multiple H1 tags it will not go to trip up the Algorithm of Google said Webmate Trends Analyst John Muller.
He also however says that having semantic, clear headings is useful for the search engines to
understand the pages and it also makes your content more accessible to the users.
It great activity to practice the use of keywords in your H2s and H1 to tell search engines a greater idea of what
your page is talking about. Never spam heading with any keywords. Make use of them to make your content easy
for users to understand and navigate.
CLS: Content Shift
Google had removed the AMP requirement, we have got rid of these elements and added 2 new ones :
Content Shift (CLS) and Image (ALT). Content shift (CLS) focused on the elements of visual stability.
Cumulative.
