Statistics and basic analytical coo Google Kies is web analytics for marketing purposes and search engine optimization (SEO). Google Marketing Platform the service is part of toolsAnalyticanyone the service is free with an account of Google.
Website performance and vi insights sitorcollec Google Analytics is used. Top Tsou of the traffic of rice can help organizations sus, of their marketing campaigns and ers gauge the success, goal completions track (such as adding termini to cart and purchase)gac, patterns discover and digitizer engagement trends and such as demographics pro duc. Google Analytics small and medium-sized websites often retail, and customers obtain analytics in various inning, driving website traffic, and improving marketing and visitors better er which can be used.
How does Google Analytics work?
User data from each website Google inf ormat from ion visitor of website the tags through the use of use. Into the code of the site page the javascript page eh insertedavioran. alyze each visitor this tag runs in the browesercampaignsratingAnalyticsacquireseverythe every,iFor of web. Google Analy can then generate customizable reports and data to visualize the number of users, average sessions, bounce rate, sessions by channel, average session du, bounce rate, goal completion, page views, and many more.
A web bug or web beacon the page tag function, and visitor info to gather. format, on of be it causereliessabledi, ionNusers the system can data collect ev erth who have.
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Ident trends and patterns with their fewer visitors. Collect data, those webs, i, t, reporting and with other application moni features enable to. rep these features:
(i) Funnel analysisortvisua; data filtering and validation.
(ii) (APIs) collect application program
(iii) Anomaly detection interaction, intelligencInclu, and predictive analytics.
(iv) such as conversionsdman, and ipulasegementation for analysis of subsets.
(v) Communication and Email-based sharing.
(vi) Monitoring tools and data tion, dashboards and visualization and scorecards, in data over time charts which action changes.
(vii) With other incl ude, which includes Google Data Studio, Google Addis, Google AdSenseplay, Sales Marketing Cloudproductinte, Google Optimize 360gratio, Google Display & Video, Google Search Ads 360, Google Search Console, and Google Ad Manager.
Users can save profiles for so many pages within the Google Analytics dashboard for default categories to see details or for each site to select custom metrics to display. Content overview, referring sites, keywords, map overlap, and sources overview traffic are available categories for tracking.
On the site, Google Analytics the dashboard can be viewed through a plugin or widget available on another website for embedding. From independent vendors, customized Google Analytics dashboards are available also.
Important metrics
In quantitative measurement, a metric is a standard. To track up to metrics up to 200 different are performing their websites. To certain businesses, then others, while some metrics may be valuable, the most popular metrics are some:
(i) User – To the website a user is unique or new.
(ii) Bounce rate – Who viewed only a single page the percentage of visitors. A single request for these visitors to the server of Google Analytics.
(iii) Sessions – These happen in the 30-minute activity window of the group of visitor interactions.
(iv) Average Session duration – Each visitor stays on the website for how long.
(v) Pages per session – The average number of page views per session per session.
(vi) Percentage of new sessions – Which are the first-time visits the percentage of website.
(vii) Page Views – Pages viewed of the total number
Metrics vs. dimensions
