SEO Or Search Engine Optimization is increasing your website ranking on search engines like Google or Bing, with the help of full strategy, tools, skills, time, and effort.
You can also call search engine optimization science and art. Search Engine Optimization is a science because it works on numerical data and statistics like keyword volume, density, and difficulty. Search Engine Optimization is art because doing numeric words is not enough you need to learn the art of storytelling and creativity. If you are good at writing SEO and doing research SEO for you.
In search engines, 2 types of results are displayed :
(1). Paid – You will run Google Ads or other search engine platform ads to be on the top of SERP (Search Engine Result Pages).
(2). Organic – In this type of Results you dont need to pay any money to any search engine you are doing seo pratices to rank your website on the top of SERP. The different practices are called search engine optimization that we are taking about in this blog.
Benefits of Search Engine Optimization (SEO)
Search Engine is the main source of information for eveyone. People use it on daily baiscs. Different Benefits of Search Engine Optimization:
(1). Search Engine Optimization is free it dont reqire any money.
(2). Search Engine Optimization gets you free traffic.
(3). It improves brand awareness.
(4). It helps your business to generate leads and sales.
(5). It ranks your website in top of SERPs.
Working of SEO
Search Engines ranks any website to any place is by different search engine algorithms. These are different search engine rules which your website should follow and which decide the rankings of your website. To rank higher on search engines you have to follow these search engines different rules. So lets dicuss all rules one by one.
These are:
(1). Link Building – Link Building is process of building 1 website links on another website to get more traffic. This process is called backlinks or backliking. The more links you create the more rank your website will recieve. On link building focus on quality rather than quanity. Linkbuilding increase website authority. There are so many different types of backlinks like article submission , directory submission , guest posting , social bookmarketing and many more.
(2). Website Structure – Website Structure all organized your website is. How easy and difficult or easy is to navigate your website. Your website structyre is like your house structure. When someone visits your house from the door to loun to all the rooms and other stuff in your house. Website structure tells where every your website page is. From pages , posts , htlm , other stuff of your websites and make it user friendlt. Like when someone visits your house you make it friendtly.
(3). Content – Billgates who is in the list of the richest people in the world says content is the king. This is true. This applies every where. The hotel you go if you like there disese you will visit again. The youtube videos you watch. The Tv shows you watch. The magzaine you read. Everywhere content is great that why people use ther eproducts and services.
