Home / Digital Marketing / Step 1: How to choose a niche on Instagram

Step 1: How to choose a niche on Instagram

A particular group of people with the same or similar interests which you can target with your content is known as content.

For instance, if you are a cricket fan, then your niche would be people who internet in cricket news.

If you are a gym lover, your niche would be people stedinterested in Bodybuilding tips.

  1. Ask yourself a questions

(i) What are you passionate about?

(ii) What do you know a lot about?

(iii) What value does it bring to your life?

  1. Do some research.

Use Instagram to explore hashtags and search functions related to your interests.

  1. Identify your business goal.

(i) Make more money from Instagram.

(ii) Just for Hobby/Fun.

(iii) Promoting your business.

(iv) Selling products online.

(V) When you are finding your niche narrow down the discussion topic.

  1. Create a logo for your Instagram page

Use logo maker tools to create a logo.

A logo should include your niche picture and your username in an eye-catching manner and interesting manner.

you can use tools like Canva or Part for making your picture hd and eye-catching with so many different types of fonts.

  1. Choose a name for your Instagram Page

The name should include details about your niche and the content you will post.

For instance, if you have a cat page you can Name it Cat funny photos/videos

right, but should be straight to the point.

Do SEO (Search Engine Optimization) research and write your Instagram Page Name what people are searching for and has low competition.

Take the help of hashtags to name your page.

Use characters of things in love or related to your Niche.

For instance, if you have a cricket page you can name it virat kholi clips so the people who are searching for virat kholi or Cricket on your page will come to them and the changes they will follow will increase.

  1. Create a Username

The username is short and easy to remember

You can use funny words or synonyms of your words to make them unique to your target audience.

DO SEO to find ideas for your username

Do competitor’s research and see what username are they using and get ideas to copy.

Don’t use 123 or #@ that looks spammy.

Use the username which relates to your target audience.

Take ideas from other pages and don’t copy the username.

Use catchphrases related to your niche.

Explain your goals and objectives.

  1. Post Content

To do this do to other pages and see what average links they are getting and the posts which perform average best use type of post.

Post reels because Instagram is promoting reels like crazy.

There are 3 types of content on Instagram

  1. Personal – People post their photos of themselves.
  2. Original Content – People post original content for themselves created.
  3. Repost content – This is the type of content when people post peoples memes or content and post them on their pages and gives them credit.

It’s a win-win situation for both parties people who repost content get content and people who create the original content get free promotions.

99% of Instagram content is repost content. Explore page is full of report content. Big pages also do this thing.

When you repost someone any content and it gets views then more repost it then more people repost it this process continues.

This happens in every niche.

People follow theme pages or repost pages because they can get all their knowledge and fun on a single page.

People find content from Instagram Facebook or Reddit and Discord and then post that on tap.

5 years old or 2 months old or 1 hr old content no one knows when was content reported again and who will post it again.

Explore page feed changes very quickly every time content is reposted and the same is done again and again.

You can do both things first post and repost content to get followers fast after that post the original content that people will post on their page and give you credit and you will free promotion.

  1. Do follow for follow

If your page is brand new then it will be a tough task to grow it and get on explore page and get organic reach.

One thing you can do to get your post on Explore page fast and get organic traffic is to do follow for follow.

Find pages that are similar to yours and go there to less engaged posts to see the post which has very less likes these are regulars that start following they like their content you post the same type of content there are changes they will also follow you back because you post the same type of content.

Do check their follower mark too if they have more number of if they follow more people and have fewer followers following them but they follow fewer people who don’t follow them.

Like their content to give them notifications and they can open your account and follow you.

Don’t, follow so many pages at once. Just follow 100 pages in hr. Follow a total of 350-400 pages in a day.

Do this until you reached 2 000 or 3 000 followers mark follow all 7500 accounts and unfollow those who don’t follow you back and repeat the process.

Don’t unfollow the page so fast that you will get action blocked do this very slowly.

Post content every day and once your post starts reaching explore pages and you start getting organic followers stop doing follow for follow.

This is at the 3k followers mark.

Then just post content every single day and keep hitting Explore page every single time.

  1. Use hashtags in the post

Use hashtags related to your niche.

Use hashtags your competitors are using rank for.

Should be specific in your posts

Use hashtags that have high engagement and low competition. You can create a list of 30 hashtags

5 hashtags posts should be between 1k – 10k post
5 hashtags posts should be between 10k – 100k post
5 hashtags post should be between 100k-500k post
5 hashtags posts should be between 500k- 1 million post
5 hashtags posts should be 1 million- 5 million post
5 hashtags posts should be above 5 million post mark

Create a new list of hashtags after these hashtags start not performing well or their post and engagement changes.

  1. Improving Captions

Asking questions in your post or reels to get more comments like –

(i) What your opinion

(ii) choose your favorite one

(iii) comment your opinion

Putting tag to get more comments like:

(i) Tag your friend

(ii) Tag your brother

(11) Do collaboration with your niche pages to get more followers

Pages that are similar to your collaboration with them. Promote their content and they will promote your content.

Join so many Promotion groups in your niche. Do a talk with them and promote each other’s content. Give tips and ideas.

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