What are different Content Marketing types?
There are so many types of content marketing which include:
- Video
- Blogging
- Courses
- Lead magnets
- Visual Content
- Checklists
- Whitepapers
- Slide Decks
- Social media Posts
- Free apps
- Ebooks
- Infographics
- Podcasting
- Webinars
- Tools/Quizzes
- Webinars
- Slideshare presentation
And many more.
Even if the demand for personal products physical leaflets, seminars, and phone books can be called content marketing types.
The content provides details or enjoyment, for free, or supports a goal of a business.
(The goal is even obvious in the first place.)
instancencec, here are total 4 thithathich many business owners wanted to get out of their efforts in content marketing:
(1). Building Relationships
(2). Generating social shares and backlinks
(3). Bringing in revenue
(4). Spreading brand awareness
(5). Driving traffic to key landing pages
You are reading right is what is content marketing.
We have taken sources from Neil Patel’s blog and Youtube Channel for example to show you all that content is
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And every Instagram influencer is also doing the same thing. The goal of Content marketing is to build an audience that they later monetize in some way in the future.
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Most people think of one word when they think about content marketing :
Blogging
Blogging is Amazing. That is how I built this Website that you are reading. But other forms of content are growing very quickly and don’t have any denying.
The world podcast world grows from 18.5 million episodes to 30 million over the last 2 years.
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And billions of views on Youtube every day.
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You can tap into this growing audience when you publish content in multiple forms.
There is one more benefit of publishing different types of content lets you be “everywhere” your audience spends time when they are online.
For instance, someone may not be on Instagram to see your latest blog.
But they are maybe watching your youtube video every week.
Including, some things that are suited better to certain formats.
How would you prefer to learn to sing
From a written blog or a video?
Best Activities
Decide On Your Primary Type Content
figuring Out What type of content marketers want to focus on is the first step.
Creating Content using that one format. This does mean “focus on”. This means the content format which put the most energy, time, and money.
This is how you can choose the best type of content marketing for your online business.
Choose an Ideal Format For Your Niche
What format works best for the niche you wanted to cover think about it.
For instance, a podcast doesn’t make sense if you are teaching people karate. But the idea of the video will be PERFECT.
You probably want to write a blog if you are teaching people how to bake, and you probably wanted to go with written recipes in article form.
(Although videos can also be perfect there).
This said:
Not thinking outside the box and telling the Same example as karate, there is not one “perfect” format for every topic or niche. On this step, I wouldn’t get bogged down.
Just Remember the format you choose should fit with the topic you are going to cover.
Use Formats That Your Audience Already Consumes
Carry out your audience spend all night and day on Youtube?
Start Shooting videos After you grab the Camera.
Text-based LinkedIn posts make more sense than Facebook Live. In B2B?
You do not need to choose or decide what type of content your audience will like the most.
Research platforms like Facebook, Instagram, Youtube, Twitter, and other places on the internet where your audience spends their time online to see what they are talking about.
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You can take the help of BuzzSumo. This is a great tool.
Just enter your keyword which describes the content type you wanted to put.
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After that check out the formats which tend to do best in your niche.
For instance, you can notice that list of posts tends to do very well in the niche of baking.
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I’m thinking list of posts as my go-to content format if I was in your space.
With the help of BuzzSumo, you can see what pieces of content in your topic are trending.
Play To Your Strengths
After this blog, you are thinking and debating in your mind a few different types of content marketing to attention.
I suggest choosing the format which works best for your team if you are not sure which format to go with.
For instance, the owner of Backlinko before starting his blogs worked for 3+ years as a freelance writer. Because he knew how to write for the Web, he mainly focused 100% on blog posts.
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We have one more example People are great at making videos. Wistia tends to hire people with experience in video and editing production.
Most of their stuff is the video they usually publish blog content.
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The content they always upload is REALLY good because videos are their strength.
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Double Down on Platforms That Your Audience Loves
After you have found out what format you should focus on, now it is time to find out on which platforms you are going to post your content.
Publish your Content on your blog if you focus on Written Content, create backlinks (guest posting), and on places like Medium.
Youtube should probably be your go-to platform if you are publishing video content.
You may want also want to post your videos on other video platforms websites like Mixer or Twitch or Facebook.
You need to post on Instagram or Facebook if you are publishing workout tips for the fitness freak.
Where your target audience spends most of there of time there you have to post your content.
Tweetstorms on Twitter.
Streaming on Twitch.
Dancing pics on Instagram.
You get the idea 🙂
There is one platform regardless of your industry there should at least be part of the approach of your content marketing that is Google
57.8% of the traffic on the web comes from Google according to Sparktor.
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Google features videos occasionally in the SERPs (Search Engine Result Pages)
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text-based blog posts are most of their results.
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You need to make high-quality blog content and build backlinks if you want to get traffic from Search Engines like Google.
Find Gaps In The Market
You should put time and effort into your podcast if your target audience listens to podcasts all day long.
This said:
The format your competitors are not choosing choose that format.
“go where they ain’t”: It’s like the old marketing adage
This also means going all in on a platform that your competition doesn’t know about that.
The format which isn’t oversaturated uses that format.
For intance, you posted a blog on any niche and that gain some traction very quickly and then you realized that there were very few people who are publishing video content on that topic or niche.
For instance, moz blog posted a video on a topic very few people made a video of.
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So after seeing this you see this opportunity and made a video on it.
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You posted those videos on your website.
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But your focus was youtube.
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(Why Youtube? This is where your target audiences always go to learn anything.)
And you were the only one putting professional videos, your view and subscriber count grew very fast.
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If you decide to get into the gaming space I would create a youtube channel and compete with 1000 of gaming channels of getting attention on Youtube. I would rather think of starting a podcast or writing a blog.
Create long-form content if your competitors publish short articles.
Create videos if your competitors are creating images.
Providing everything which is missing in the space is what we are talking about.
Branch Out Slowly
I have noticed most people make in their content writing:
They have already a format content that is working well for them. And they find out: “They are doing well with their format they figure it out, the mistake they do they didn’t jump to Podcasts, videos, and Facebook Stories. With the help of this, they will reach out completely new audience!”
This should work in theory
In my experience, this approach spreads the team of marketing way too thin. Learning the ins and outs of 5 different formats at the same time is very difficult or not possible at the same time.
“Divide and Conquer” approach I recommend.
You will move from the format you mastered already to another platform or format with this approach.
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Afterward, you spend some time learning about the new platforms. And then putting time to build up an audience there.
Branch out into another once you have figured out that format.
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You will end up with a very strong presence on the internet after you continue this process for years.
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This rarely happens if you jump into 10 new websites or platforms.
Repurpose Content Into Multiple Types
Bloggers who publish content on the regular basis get reportedly results that are stronger as compared to the bloggers who publish very less in a month.
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You dont have to reinvetnt the wheel for each new video , article , poscast or inforgraphic. This is the good news.
You can choose 1 of peice of content which is high-quality content then turn them into 2,3,4 or even 10 more than 10 piece of content.
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